how it all started...
We are two friends turned lovers and now creative directors at FOOPE. When we set out to create the brand, we wanted to build a dedicated and unorthodox vegan and luxury scent brand for all gen-zers. A community where anyone who loves clean, vegan and fragrance lifestyles can afford, access and experiment with scents and be inspired to be who they are, plus more.
While we love fragrances so so much, we did not just wake up one morning with this idea. We got inspired by the challenges our nieces, nephews, and their friends had finding value-based scents that do not break the bank and brands that know their truth! For us, this was personal since we live our truth through our shared values about the planet, inclusive representation, authentic creation and self-efficacy. And we would like to share that with all of you.
You can expect a fun and new experiential fragrance experience for all our creations, inspired by everyday vibes and created by world-leading perfumers. We thank you for taking the time to learn about our story, and we invite you to join us on our exciting journey.